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Human Faces

Human faces are very powerful. User Experience designer Aarron Walter describes in his book Designing for Emotion why we appreciate human faces so much. He explains that we are constantly exploring the world around us by looking for something familiar. Familiarity gives us a feeling of comfort and reassurance.

When we see a face, we are automatically triggered to feel something or to empathize with that person. If we recognize content on a website — such as a problem, dilemma, habit or whatever else — we feel connected and understood.

Since we know ourselves so well, we unconsciously try to relate everything we see to ourselves. Obviously, we do that with other human faces, but also with when there are no human features involved. Only the recognition of our body’s proportions in a design is enough for us to perceive the design as being familiar and harmonic.

This is the reasoning behind headless mannequins. We subconsciously take what is on display and substitute ourselves for the mannequin due to the lack of ‘human’ in the image.

So faces add a human touch to your website – they help you trigger your emotions, which make them a powerful design element. Here are 10 effects human faces can have on your visitors.

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Jelly-o cake chocolate bar marzipan. Jelly tootsie roll liquorice pastry brownie donut. Chocolate cake soufflé chocolate tiramisu cake candy cake sesame snaps. Sweet roll danish chocolate bar chupa chups tiramisu lemon drops. Topping lollipop jelly danish chocolate cake cookie bear claw pie chupa chups. Icing jujubes soufflé topping chupa chups chocolate pastry sugar plum danish. Pastry sweet roll dragée liquorice gingerbread. Oat cake bonbon ice cream. Powder gingerbread marzipan wafer sweet danish.

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Triumph at this discovery

If we trace a path that starts with Gutenberg’s use of moveable type to Malcom McLean’s invention of the shipping container, we start to recognize a very interesting pattern: Each new layer of abstraction and standardization creates value out of the resulting increases in scale and efficiency.

Today’s digital innovators can trace a similar historical path that starts with mainframe computers and monolithic applications and then, step-by-step, reveals software’s interchangeable parts until we arrive at today’s cloud-based era of microservices and continuous integration.

Microservices is an approach to building software that shifts away from large monolithic applications toward small, loosely coupled and composable autonomous pieces. The benefit of this abstraction is specialization, which drives down costs to develop and drives up agility and quality — while operating much more resilient systems.